Keeping Our Readers in Mind
As a writer and editor, I always need to have my audience in mind when I write, design, select photos and create titles. What can best serve the reader while maintaining the integrity of the message?
That is always a challenge. If there is something about our product that turns readers/viewers away, we must eradicate it immediately and arrive at a better design.
With that in mind, I wonder how many people have stopped reading the “Spiritual Sword” because they can no longer see the microscopic print. I admit I have a hard time seeing it and it requires a lot of work to make it through such a large issue. I expect the font is so small to keep printing costs low. But, that must be weighed against losing readers. I guess I can stop reading it or get a magnifier.
Randal and I always want your input about Forthright — what you like and do not like. Your input is like gold to us. We maintain the site but it exists for you. Therefore, you always need to be in the equation.
As always thank you for your patronage of Forthright and at the Fellowship Room.
Sandra Moore are discussing. 
Sandra Moore 3:46 pm on August 20, 2011 Permalink |
Have you talked to the editors about the print being too fine? I had not noticed that it was. A few months ago THINK changed the font of their magazine and I let them know right away that it was a problem. I knew it couldn’t be to save space, because they were using a lot of space for graphics. Saundra, in the Focus Press office, told me they would be changing it back, and within the next couple of issues they did. She said it actually wasn’t smaller print, just a different font they had tried.
Sandra
Richard Mansel 3:56 pm on August 20, 2011 Permalink |
I’ve sent them a message but I’ve not heard back, yet. Thanks for your input.